BTS is expanding its fan base by creating a fun-filled universe of music and content that provides fans with multiple ways to engage. The band is building a legacy of music, entertainment, and education using its IP assets. HYBE, the Republic of Korea's leading entertainment management firm, manages the group and its IP. Bread and butter is music, but the band is expanding its IP asset portfolio and diversifying into other areas of entertainment. BTS, a seven-member Korean boy band, is one of the most successful groups of all time. The group's first studio album, 2 Cool 4 Skool, was released in 2013 and since then, their global fan base has grown. BTS is a Korean hip hop group rooted in the underground scene that successfully crosses language and cultural barriers with tracks like Blood, Sweat and Tears, Fake Love, and IDOL. BTS has won and performed at music awards in Korea and around the world, including Japan. The group has addressed the United Nations General Assembly twice...